Browsing School of Journalism (MU) by Title "Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters"
Now showing items 1-1 of 1
-
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...