Browsing School of Journalism (MU) by Title "Felicia the Goat : use of racialized characters in advertisements"

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  • Felicia the Goat : use of racialized characters in advertisements 

    Reed, Savannah (University of Missouri--Columbia, 2017)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] For decades, advertisers have attempted to reach black audiences with ads wrought with racialized characters. The research outlined in this document ...